To build a place where people can find anything they desire to buy online.
To be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work through online and physical shopping, focusing on moderate pricing, convenience and customer satisfaction.
Putting God first, Customers second, employees third, shareholder’s fourth
Trust makes everything simple
Today’s best performance is tomorrow’s baseline
Integrity, Society, Creativity, Team work and Retention.